The 2011 Ford Fiesta is scheduled to show up in American showrooms later this year but is already earning rave reviews from those who have driven the european version. Ford is whipping up buzz by lending 100 American “agents” a european Fiesta to drive for 6 months. Its preliminary score is an impressive 86 which should be a reason for a party in Dearborn.
We focus on new cars here at MotorMouths. But that doesn’t mean that we aren’t interested in good backstories. Thus, in the first of an irregularly occurring recurring feature, guest author Zack Korte recounts Ford’s early alphabet days.
It’s easy to forget that as recently as 1996, Ford’s Taurus was the best-selling car in the United States. But Ford neglected and finally killed the ubiquitous nameplate during its era of SUV excess, only to resurrect it in 2008. While that half-hearted iteration failed to wow critics or consumers, Ford’s new redesign — complete with a high-powered SHO option — is averaging a very respectable 83 on Motormouths.